** 2 Day BUSINESS OF MARRIAGE WORKSHOP EVENT ** APRIL 16 & 17, 2010

Friday, January 9, 2009

You got to market to each other.

If you walk into a Doctors office and there were dust webs in the corners of the walls, filth on the floor, the paint on the walls was old and chipping off, the furniture in the lobby looked broken down and smelled bad, the magazines were all from 10 years ago and the doctor told you that he doesn’t believe in going to classes to update his skills because, “If it was good enough then it’s good enough now.”

Ladies, how many of you would want that Dr. as your OBGYN?
Guy’s; how about for your prostate exam?

Businesses that do not keep up with the latest trends or continually market to their customer base will not be in business for very long. Finding new clients is only part of the battle. Long term retention of loyal clients is the key to a company’s ultimate success.
During the dating process both parties involved usually do everything they can to attract the other sex. Too often, once the “catch” has been caught, one or both spouses begin to relax their appearance. Now that they are in a long-term relationship, maintaining a fabulous outward appearance doesn’t seem to be such a high priority. This is backwards to how it should be. It makes more sense to look our best for the one we love, not for that blind date we’ll never see again.
It’s each spouse’s responsibility to take care of them selves physically, mentally, spiritually so they are always bringing their best self to the marriage.

The Dr. Office example is also relevant to your home. It always surprises me when I walk into a home that has not been taken care of. Not in a need to fix the sink type of way but in a hey, lets just throw anything anywhere and not pick up after ourselves way. If you don’t care about the upkeep and care of your home, does it not spill over into your romantic life with your spouse? The home should be a sanctuary from the outside world for you and your family. However, if it resembles the Dr. Office spoken above, the desire to return will also be diminished.

Especially in the bedroom. I have seen master bedrooms, the place where the most intimate and loving parts of relationships are supposed to express them selves, that look more like a storage unit than a place of love and togetherness. The marriage bed should be a place that is warm and inviting, a place where you and your spouse feel comfortable sharing and expressing with each other. Not a place of darkness and despair. If you have to move the pile of old clothes or brush off the crumbs from your bed in order to get into it, there is a challenge you should look at.

I am not saying that all homes should be spotless and free of clutter or dirt at all times. Believe me I lived in that house growing up with my parents and there was definitely no correlation between the house and my parents staying together. The point is your home needs to be a place where love and joy can reside not a place where, junk an
dirt are allowed to suppress your full feelings for one another. It’s all part of the marketing process.

With yourselves, do you do whatever you can to get the attention of your spouse?

Ladies; do you expect your husband’s to swoon over your lack of makeup, pulled back hair into a pony-tail and sack dresses?

Guys; do you think your wife looks lovingly at you as you sit on the couch with your hand down your pants, without showering for two to three days, no deodorant all while letting loose with your gas?

These examples may seem extreme, however I encourage you to look where you are or are not marketing properly to your spouse.

Marketing is all about getting the attention of your audience.
Advertising is all about making them want what you got.